Blue Rewards from American Express was one of the most innovative cards in the market. It had a snazzy computer type chip (totally ahead of its time) and was clear, how cool was that? Not to mention it gave you cold hard cash back. This work was created for the launch.
25 London style cabs launched Blue Cash in Chicago.
The cabs drove the Miracle Mile, giving the elderly and disabled rides.
The cabs drove the Miracle Mile, giving the elderly and disabled rides.
TV spots emphasized the cash back and rewards aspects of the card.
Print ran in major markets in magazine and newspaper.
