The Rochester Institute of Technology is a place where students who have a passion for the arts, science and technology come together to create amazing things. They don’t fit the mold, they make the mold. From cyber security, animation, electric vehicles, rockets, video games and new economy majors, RIT is the place where students start their journey to be onto something amazing.
This campaign was created to show not tell prospective students that the vision for their future can be a reality. Ever wary of traditional advertising, we found non-traditional ways to tell these compelling success stories, and keep it grounded for parents by showing that dreamers are not only employable, they’re highly sought after.
Gateman: CD/CW: Mark DiPietro CD/AD: Matt Axeman
This campaign was created to show not tell prospective students that the vision for their future can be a reality. Ever wary of traditional advertising, we found non-traditional ways to tell these compelling success stories, and keep it grounded for parents by showing that dreamers are not only employable, they’re highly sought after.
Gateman: CD/CW: Mark DiPietro CD/AD: Matt Axeman
