Citi Price Rewind
Sometimes Moms do things for their children because they love them. Citi Price Rewind has their back by searching for and giving them the lowest price. A :30 TV spot and web shorts were part of this campaign. And "Have A Super Sparkly Day!" entered the twitter sphere.
Street Soccer USA
Street Soccer USA helps homeless people through sport. They have a success rate of 75% of their players getting off the street within a year. This multimedia campaign brought awareness and promoted their Homeless World Cup event in Times Square. Winner of the Phil Dusenberry Award.
CORE
People die every day waiting for an organ transplant. So we had to find other segments of the population to sign up. Those that don't think they are eligible and those that are a little bit selfish.
Pharma
Thanks for your interest in my Pharma work. Please request a password at julieeallard@gmail.com
Chevron Global We Agree
Chevron's We Agree campaign shows how Chevron and outside voices can have common ground on energy issues. Used globally, this is the campaign that launched in Indonesia and Kazakhstan.
наслаждаться!
USG
How do you turn a 200 page whitepaper about the differences between structural panels and poured concrete into something exciting? You turn it into a head-to-head MMA style smack-down! By showing the difference between the two processes by literally building two identical buildings, it’s clear who wins this bout with a truckload of time and cost savings.
Citi Retail Bank
Citi Retail Bank makes banking easy.
Too bad everything else isn't.
Extra bonus "Zombie"execution ran on the web exclusively on Halloween. (And won a Financial Communications Society Bronze Award)
British Airways
What better way to introduce the new non-stop flight from Pittsburgh to London on British Airways than surprising and delighting the 'burgh with a British Style Phone Booth with a twist.
Hershey's Kisses
For six years, I had the pleasure of working on this classic, iconic brand, completing six TV spots and 13 print ads. Here are two of my favorite TV spots, and a kids focused print campaign that ran exclusively in Nickelodeon Magazine.
DHL
DHL is the largest shipping company globally, but a challenger brand in the U.S. Although they didn't have name recognition, they have the unique skill of going above and beyond to deliver packages to dubious places with dangerous situations. Delivering to Kansas City should be a breeze.
RIT
The Rochester Institute of Technology is a place where students who have a passion for the arts, science and technology come together to create amazing things. They don’t fit the mold, they make the mold. From cyber security, animation, electric vehicles, rockets, video games and new economy majors, RIT is the place where students start their journey to be onto something amazing.
E-marketing
For almost a year, I was the AD/CD lead on the award-winning HP e-marketing campaign. Some highlights: transitioning the template design to a responsive email capability. Having over 30% open rate on many emails. Amazing Black Friday and Cyber Monday numbers. Increasing click-rates.
VT Industries
Beautiful doors also have to be functional. This campaign was created to demonstrate that beauty goes beyond looks.
AT&T iAds
In 2010, I had the dubious honor of producing the most iAds of any creative. There were about 10 that I worked on or managed, including one of the first iAds for iPhone and iPad. About six of them were produced. Here are three of the best ones, including one featured on the Apple website as best in class.
American Express Blue
Blue Rewards from American Express was one of the most innovative cards in the market. It had a snazzy computer type chip and was clear, how cool was that? Not to mention it gave you cold hard cash back. This work was created for the launch and featured TV, Print and OOH - including 25 London Style cabs.
Citi Retail Bank Olympics
Olympics athletes are super busy. Sometimes way too busy to even do their banking. Citi's Retail Bank products can help them out and get back to training. Featuring TV and Web page takeovers.
Silver - Financial Communications Society Awards
Citi MasterCard in Google Wallet
Citi was the first credit card to be included during the launch of Google Wallet. This work had a partner merchant component and was created for five major markets and included interactive experiences, weather specific digital and high impact OOH.
Engineering the Extraordinary
You might not think being an engineer for an energy company is a super cool job. But it is. Especially when you hear these Chevron employees talk about how the power of Human Energy influences solving the world's need for energy.
PureBred Lamb
This thoughtful and amazing family run company wanted to tell their story through their website. Through their process, they make sure their lambs are raised holistically and how nature intended. Supplier to some of the best chefs in the world, Pure Bred Lamb wanted their image to reflect their care and partnership in everything they do.
Vault
Here lies the vault of things that need a password. Curious? Email me at julieeallard@gmail.com